When people look for a new service provider or retail establishment, they aren’t looking for a one time deal. Why do you need a loyalty program?ĭid you know that the existence of your loyalty program can mean the difference between a client choosing your business over your competitor’s? Their loyalty points and offers are tailored specifically to their spending patterns and the deals they can access. When clients receive an email from their loyalty program, they are more likely to engage because it is personal. Using a loyalty program as a marketing tool is a far better way of engaging clients in your email marketing. You can even combine that data with your sales info to track the most popular services against your most loyal and highest-spending clients. You can track your loyalty metrics with the number of people who come back, those who redeem their rewards, and those who spend more. Invaluable client purchasing data can come from your loyalty scheme analytics. Moreover, they invariably spend more, increasing your revenue. Sure, they’re taking advantage of the loyalty reward, but it’s yet another incentive to keep coming back. Increased spendingĭid you know that some business intelligence analytics find that people redeeming a voucher or discount from their loyalty scheme spend more? On average, people redeeming points or equivalent cash or discount vouchers spend 39% more. When they can see the number of points, stamps, or credits they have and how they can benefit from continued visits to your business, it makes them think about coming back. To really kickstart their interest, you can add an arbitrary number of unearned points to their loyalty account to make them feel like they got a good deal. Incentive to returnĮven with the first batch of points from an initial appointment or purchase from your store, it makes them think about returning. When you consistently go beyond the minimum expected benefit, you make people feel valued it’s a continuing cycle that breeds loyalty. Providing excellent service and products is just one way of doing that. Valued clients feel more incentivised to continue doing business with you when you show them how much you appreciate them. Provide invaluable client data – whether it’s anonymised or not.Differentiate you from your competitors.Show your clients how much you value their business.Loyalty programs do several things for the betterment of your business. What can a loyalty program do for your business? When clients start feeling taken for granted, that’s when they are most likely to find someone else who does value them. Everyone feels better when they feel valued it’s human nature. There’s no better way to engender your clients’ loyalty than by proving that you value their business with you. “ is a way to show your customers that you value their loyalty, whilst also helping differentiate your business from competitors.” Otherwise, they won’t see any real reason to remain loyal or at least to return regularly.Īccording to Charlie Casey, Co-founder and CEO of LoyaltyLion Now a loyalty program needs to be so much more than a stamp card or points tally – it needs to give tangible benefit to the client. It sat in a pile of receipts and got thrown out at the end of the week or month. Moreover, did that ever really work effectively? People lost their cards, they got multiple cards that you had to tally up to make a full one, or they just forgot about it. However, greater digitisation across all business means that the old stamp card is not an option. If you always go to the same supermarket, you probably have a points-based loyalty card – I know I do. Loyalty programs have been around for a very long time, and you’ve probably got a stamp card from a store or a salon at some point in your life. A loyalty program is one of the few ways you can make returning clients look and act as loyal, die-hard fans of your business. Garnering customer loyalty does fantastic things for your business’s bottom line, from client retention, advocacy (personal recommendations), and increasing average spending. We’ve talked a lot recently about growing a loyal customer base and how to go about it.
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